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                VISUAL IDENTITY                                          2020 - 2021                                           CONTENT CREATION   

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                BRAND SOCIAL                                           INSTAGRAM                                           PHOTOGRAPHY                                               DESIGN

ASK:

Lead in cultivating a visual identity for Nintendo's female gamer-focused Instagram channel, Nintendo Inspired.

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ROLE

Art Director

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AGENCY

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VISUAL DIRECTION

The final visual identity blends nostalgia with modern editorial taste; resonating with our target demo's adult aesthetic sensibilities AND their playful, Nintendo-crazed inner child. 

 

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Within this established visual direction we were able to editorialize Nintendo in a way not seen before, while still holding true to the essential brand feel.

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