LOGO MARK FULL BRAND IDENTITY PACKAGING
THE ASK
Establish a logo mark and full brand identity for new product line My Block Skin - a new, clear formula sunscreen aimed at empowering and protecting the melanin-rich community.
LINK TO FULL BRAND STYLEGUIDE
BRAND IDENTITY
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APP DESIGN
Since another main intent of the product is normalize and make skincare more approachable for male demographics, I wanted to implement a look and feel that would attract all audiences through universally timeless, simplistic design.
The logo, the essential design motif, envelopes our subject, for an empowering, protagonist feel. It also adds rich, unique texturing and story when cropped and applied to text or photographic layout.
BRAND IDENTITY
x
APP DESIGN
BRAND IDENTITY
x
APP DESIGN
Shortly after it's debut, My Block Skin was selected to be the official sunscreen of the 2023 Soho House Festival in London, which meant for the first time, I was able to dictate the creative direction of a full-on brand activation space.
