LOGO MARK FULL BRAND IDENTITY PACKAGING
THE ASK
Establish a logo mark and full brand identity for new product line
My Block Skin - a clear formula sunscreen aimed to provide cast-free sun protection. The brand had to feel universally premium and uphold androgynous appeal.
BRAND IDENTITY
x
APP DESIGN
I knew I could hit on the above marks by creating a look that was elegant and timeless in its simplicity.
This also created a visual connection to the product's clean formula.
The logo also became the main design motif, giving a branded texture to photography and packaging when cropped.
BRAND IDENTITY
x
APP DESIGN
BRAND IDENTITY
x
APP DESIGN
BRAND IDENTITY
x
APP DESIGN
BRAND IDENTITY
x
APP DESIGN
BRAND IDENTITY
x
APP DESIGN
Shortly after its debut, My Block Skin was selected to be the official sunscreen of the 2023 Soho House Festival in London. I laid out the creative direction for the physical event space (RFP can be seen here).
The brand continued gainining popularity, cultivating in brand partnerships with the NFL and Veuve Clicquot. It was also sold onilne and in-store at Boots UK in the summer of 2025.
BRAND IDENTITY
x
APP DESIGN
BRAND IDENTITY
x
APP DESIGN