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BRANDED CONTENT FOR HBO MAX
For an in-app content series extending Macy's 2022 holiday campaign, we wanted to provide the opportunity to window shop - from your couch. Following Macy's great tradition of holiday window display, we created scenes enlivening the products featured. And each item was a QR-tap away from purchasing.
I was tasked with establishing the environment and human narratives needed to contextualize each grouping of products. Additionally, my role entailed storyboarding both spots, selecting said products, and overseeing location scouting and additional set decoration.
ROLE
Creative Director
x
AGENCY
House of Max
As displayed on HBO Max AVOD, 2021
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