@VAULTBYCNN
NEW YORK
2021 - 2022
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BRAND VISUAL IDENTITY + BRANDED NFT DESIGN
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At the height of the NFT craze, CNN devised a subdivision, Vault, with the intent of selling real news clips and media as tradable NFTs, both static and video. In 2021 and 2022, Vault sold the most memorable media segments from the CNN archives, as well as work from partnered photojournalists and even custom art NFTs reflecting on notable cultural moments. Vault also took to social (Discord, Instagram) to discuss and propagate knowledge on Web3 and digital markets. The social content can be found here.
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CNN BREAKS INTO WEB3 AND NFTS​
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I was tasked with creating a sub-brand visual identity for Vault, including the templates for their branded NFTs as well web3-focused branded social content.
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The end result blends classic archival material formatting with modern design trend, so the templates may remain secondary and respectful to the at times heavy subject matter, while still appealing to Web3's primary Gen Z base.
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