ART DIRECTION DESIGN IDEATION ILLUSTRATION
Brand Social
PRODUCTION CREATIVE TEAM MANAGEMENT PITCHING
@vaultbycnn
New York
2021 - 2022
CNN
Role: Art Director, Designer
The Ask: Create a visual identity and content for CNN's web3 endeavor, Vault, with the main intent of educating followers on the NFT market and crypto terms.
I was able to stretch the base branding of CNN in a modern direction while still upholding a journalistic/editorial edge.
2018 - 2020
@thedisneyprincesses @minniemouse @mickymouse
Los Angeles
Disney
Role: Art Director, Production Manager
The Ask: Visually and conceptually update Minnie, Mickey, and the Disney Princess characters on their official Instagram accounts.
I led an amazing creative team to re-contextualize the long-adored characters with updated graphic design treatments, and in some instances, even high editorial fashion.
@allergyinsider
Los Angeles
2019-2020
Thermo
Fisher
Role: Art Director, Designer
The Ask: Provide a complete visual evolution for ThermoFisher's allergy education platform on Instagram. Then, lead a team of designers and illustrators in the production of content.
The end result echoed old-school academia but in a more modern, lighthearted way with the intent of making the information more digestible.
@scottsmiraclegro @bonnieplants
New York
2017
Scott's
Miracle-Gro
Role: Designer
The Ask: Capture and design compelling content spanning Scott's multiple social channels aimed at different demos.
Custom photography, illustrations and type treatments were all integrated into these posts for the modern-day plant enthusiast.
Detailed comping, custom iconography and hand lettering were used to create bold impact on social.
@thehatefuleightmovie
Los Angeles
2015
HATEFUL EIGHT
Role: Designer
The Ask: Design promotional content leading up to the movie release.
ALL CLIENTS
AT&T, Netflix, Disney, Thermofisher, Hulu, Scott's Miracle Gro, Nintendo, Fuze,
Fullscreen AVOD/SVOD, Mary Kay, Char-Broil, Dove, Quickbooks, Sony
AGENCIES
Fullscreen Agency, Stradella Road, TBWA/Chiat/Day,
HBO Max (internal Agency)
@fuze
Los Angeles
2015-2016
FUZE
Role: Designer
The Ask: Design content for both the company's social channels as well as in-platform activiation challenges.
Social ID Pitching
Los Angeles
2017
AT&T
Role: Art Director, Designer
The Ask: Explore alternative branding applications for potential social content.
Given the opportunity to get playful with the brand, I created various physical manifestations of the iconic logo.