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ART DIRECTION DESIGN IDEATION ILLUSTRATION
Brand Social
PRODUCTION CREATIVE TEAM MANAGEMENT PITCHING
@VAULTBYCNN
NEW YORK
2021 - 2022
CNN
ROLE: Art Director, Designer
THE ASK: Create a social channel visual identity for CNN's web3 endeavor, Vault, with the main intent of educating followers on the NFT market.
I was able to stretch the base branding of CNN in a modern direction while still upholding a journalistic/editorial edge.
2018 - 2020
@THEDISNEYPRINCESSES @MINNIEMOUSE @MICKEYMOUSE
LOS ANGELES
Disney
ROLE: Art Director, Production Manager
THE ASK: Visually and conceptually update Minnie, Mickey, and the Disney Princess characters on their official Instagram accounts.
I led an amazing creative team to re-contextualize the long-adored characters with updated graphic design treatments, and in some instances, even high editorial fashion.
TEAM: Emma Trithart, Kaitlin Stewart, Cameron Dexter, Sarah Tuhro, Lisa La, Joshua Hernandez, Kenny Chapman, Shari H.
@ALLERGYINSIDER
LOS ANGELES
2019-2020
Thermo
Fisher
ROLE: Art Director, Designer
THE ASK: Provide a complete visual evolution for ThermoFisher's allergy education platform on Instagram. Then, create posts educational on allergies that are easy and enjoyable to digest.
The end result echoed old-school academia, but in a modern, more lighthearted way to break down at times complex medical information in an inviting, playful way.
TEAM: Emma Trithart, Kaitlin Stewart, Cameron Dexter, Sarah Tuhro, Lisa La, Kenny Chapman, Shari H.
@SCOTTSMIRACLEGRO @BONNIEPLANTS
NEW YORK
2017
Scott's
Miracle-Gro
ROLE: Designer
THE ASK: Capture and design compelling content for Scott's multiple company channels for the plant and flower enthusiast.
I was able to stretch the base branding of CNN in a modern direction while still upholding a journalistic/editorial edge.