ART DIRECTION DESIGN IDEATION ILLUSTRATION
Brand Social
PRODUCTION CREATIVE TEAM MANAGEMENT PITCHING
@VAULTBYCNN
NEW YORK
2021 - 2022
CNN
ROLE: Art Director, Designer
THE ASK: Create a social channel visual identity for CNN's web3 endeavor, Vault, with the main intent of educating followers on the NFT market.
I was able to stretch the base branding of CNN in a modern direction while still upholding a journalistic/editorial edge.
2018 - 2020
@THEDISNEYPRINCESSES @MINNIEMOUSE @MICKEYMOUSE
LOS ANGELES
Disney
ROLE: Art Director, Production Manager
THE ASK: Visually and conceptually update Minnie, Mickey, and the Disney Princess characters on their official Instagram accounts.
I led an amazing creative team to re-contextualize the long-adored characters with updated graphic design treatments, and in some instances, even high editorial fashion.
TEAM: Emma Trithart, Kaitlin Stewart, Cameron Dexter, Sarah Tuhro, Lisa La, Joshua Hernandez, Kenny Chapman, Shari H.
@ALLERGYINSIDER
LOS ANGELES
2019-2020
Thermo
Fisher
ROLE: Art Director, Designer
THE ASK: Provide a complete visual evolution for ThermoFisher's allergy education platform on Instagram. Then, create posts educational on allergies that are easy and enjoyable to digest.
The end result echoed old-school academia, but in a modern, more lighthearted way to break down at times complex medical information in an inviting, playful way.
TEAM: Emma Trithart, Kaitlin Stewart, Cameron Dexter, Sarah Tuhro, Lisa La, Kenny Chapman, Shari H.
@SCOTTSMIRACLEGRO @BONNIEPLANTS
NEW YORK
2017
Scott's
Miracle-Gro
ROLE: Designer
THE ASK: Capture and design compelling content for Scott's multiple company channels for the plant and flower enthusiast.
I was able to stretch the base branding of CNN in a modern direction while still upholding a journalistic/editorial edge.
ALL CLIENTS
AT&T, Netflix, Disney, Thermofisher, Hulu, Scott's Miracle Gro, Nintendo, Fuze,
Fullscreen AVOD/SVOD, Mary Kay, Char-Broil, Dove, Quickbooks, Sony
AGENCIES
Fullscreen Agency, Stradella Road, TBWA/Chiat/Day,
HBO Max (internal Agency)
@VAULTBYCNN
NEW YORK
2015-2016
FUZE
ROLE: Designer
THE ASK: Design content for both the company's social channels as well as in-platform activiation challenges.
CLIENT-REQUEST FOR BRAND SOCIAL EXPLORATION
LOS ANGELES
2017
AT&T
ROLE: Art Director, Designer
THE ASK: Explore alternative branding applications for potential social content
Given the opportunity to get playful with the brand, I created various physical manifestations of the iconic logo.